Baby-Friendly Maternal and Child Health Centre


Since 2000, DH has implemented a breastfeeding policy to provide a supportive environment that encourages and supports mothers to breastfeed their babies in a network of Maternal and Child Health Centres (MCHCs). Doctors and nurses of MCHCs are trained to promote and support breastfeeding through various means, e.g. providing health education for pregnant women, conducting breastfeeding assessments and skills support for breastfeeding mothers, as well as managing breastfeeding problems.

The Baby Friendly Hospital Initiative (BFHI) is a worldwide programme launched by the World Health Organization and the United Nations Children’s Fund. It aims to give every baby the best start in life by creating a health care environment that supports breastfeeding as the norm. Since 2013, the public birthing hospitals under the Hospital Authority have started moving towards baby-friendliness by phases and they are awarded as Baby friendly Hospitals.

Baby-Friendly Maternal and Child Health Centre

All along MCHCs have shared antenatal care with the regional birthing hospitals under the Hospital Authority. Over 90% of newborns born locally registered with MCHCs within the first few days after birth. Therefore, these newborns and parents are in need of support to establish and sustain breastfeeding.

As part of the BFHI care, DH launched in June 2016 a pilot scheme of Baby-Friendly Maternal and Child Health Centre (BFMCHC) Designation in three MCHCs.

  • Kowloon City MCHC
  • Sai Ying Pun MCHC
  • Yaumatei MCHC

Based on the positive results of the pilot, the designation is further rolled out to five more MCHCs in March 2021.

  • Lam Tin MCHC
  • Ma On Shan MCHC
  • North Kwai Chung MCHC
  • Sai Wan Ho MCHC
  • Tin Shui Wai MCHC

Latest progress of BFMCHC designation : Please click here

What do we expect from Baby-Friendly MCHCs?

A Baby-Friendly MCHC

Implements the Infant Feeding Policy
Trains all health care staff in skills necessary to implement this Policy
Helps pregnant women recognise the importance of breastfeeding and early experience for the health and wellbeing of their babies
Supports parents to build a close, loving and positive relationship with their babies
Empowers parents to make informed decisions about optimal infant feeding in their situation and give support to their chosen feeding method
Supports mothers to exclusively breastfeed their newborns for 6 months and sustain breastfeeding for up to 2 years or beyond if they so wish
Welcomes breastfeeding mothers
Refers mothers for additional professional care and/or peer support as appropriate

Antenatal Online Talks (Cantonese Only)

主題 影片內容
  • 點同BB連繫、親近?
  • 做啲咩幫到BB嘅腦部發展?
  • 餵哺BB知多啲
  • 點先知道初生BB食得夠呀?
  • 點可以製造足夠嘅母乳呢?
  • 入門必學餵哺姿勢

What do you know about breastfeeding - Game Corner

True or False (You can check your answers by selecting your choice and it will link to "Feeding your baby in the early days: what you need to know" webpage)
The added ingredients in formula milk (such as probiotics) are as good as breastmilk for enhancing immunity and promoting your baby's health. True False
Breastfeeding may increase the physical burden on mothers. True False
You and your partner should have frequent intimate skin–to-skin contact with your baby regardless of whether she is breastfed or formula-fed. True False
Breastfeeding is not suitable for mothers who have the following conditions: flat or inverted nipples, hepatitis B carriers, or suffering from flu. True False
Putting your baby to sleep in his cot next to your bed, helps you to respond to his needs in time. True False
You should have a feeding schedule and give fixed amounts each feed. True False
The amount of "first milk”(colostrum) produced in the first few days after delivery is small. I should feed my baby with formula milk first and only start breastfeeding after the breastmilk "comes-in." True False
Giving my baby formula milk and water, using bottles and dummies will not affect breastfeeding. True False
The nutritional value of breastmilk reduces 6 months after my baby is born, so I can stop breastfeeding. True False
The more my baby suckles on the breast, the more milk I produce. True False
In the first few weeks, my baby needs to be fed frequently. I have to breastfeed at least 8 to 12 times a day. True False
Proper positioning and attachment are the keys to successful breastfeeding. True False
I can express milk when temporarily separated from my baby, or when my breasts are engorged. True False
It is better to give my baby expressed breastmilk in a bottle than direct breastfeeding, as I then know how much he takes. True False
Seek help immediately if you have any problems while feeding your baby. True False
Pop Quiz (Check your answers by selecting the topics below)
How do I know if my baby is getting enough milk?
What are the early hunger cues of my baby?